The campaign has been developed in cooperation with Danish Shipping and the maritime trade unions as part of the follow-up to the study on bullying and harassment on Danish ships. It is one of several initiatives aimed at strengthening the psychosocial working environment at sea.
Rikke Wetter Olufsen, Deputy Director General of the Danish Maritime Authority, says:
Danish shipping is one of Denmark’s strongest international strengths. But behind the ships are people. That is why it is important that we work actively to ensure a working environment characterised by respect, trust and decent behaviour. I am pleased that shipping companies, seafarers and authorities are standing together behind this campaign. The campaign alone will not solve the challenges, but it can help create the conversations and awareness needed to prevent bullying and harassment on board Danish ships.
The campaign includes a film, a joint manifesto and a range of communication materials designed to support dialogue about the psychosocial working environment on board ships.
The campaign is being launched today, 15 June 2026, and will be distributed to Danish-flagged ships as well as through digital and social media channels.